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The top-10% of recruiters unlock 3x more replies. That’s the difference between £180k & £540k in annual billings 18% 5.8% AV E R A G E T O P 1 0 % Here's what they do differently. Swipe 
I N P E R S P E C T I V E In isolation, percentages lack weight 3x compounds. More jobs allows the top-10% to focus on the most fillable roles. It allows more conversations. It creates momentum. Carry a 3x improvement across a year, those relationships compound too. AV E R A G E R E C R U I T E R T O P 1 0 % 5.8% 18% 40 40 leads chased leads chased 2 7 jobs won jobs won 1 3 placement placements £15k £45k monthly billings monthly billings A 3x improvement from the same amount of work. 
0 1 O F 0 4 0 1 Subjects & Preview Text Top performers see 2x open ratesof their emails. Open rates are all about the hook. Subject lines & preview text is your only opportunity to get the manager to read more. D O N ' T {CompanyName} x {RecipientCompany} 2x the open rate of an average D O T H I S I N S T E A D recruiter Put the highest value line in the subject. Mention a name of someone they know. 
0 2 O F 0 4 0 2 Consistent follow up Almost 40% of all replies come from follow ups. Even a single follow up boost responses by 65%. Yet most recruiters simply forget to do even one consistently. D O T H I S 40% Diary the follow up the moment you send the first email. Three touches minimum. of all replies come from follow ups Use tools that send the follow-ups for you. 
0 3 O F 0 4 0 3 Relevance {firstName}, {companyName} is dead with 1-3% response rates. The top-10% focus on advanced techniques: recent hiring signals triggers & person-specific personalisation. Most CRMs & tools are simply outdated for today’s needs. D O T H I S 1-3% Open with the signal. Speak with their team, use non-public response rate on knowledge to stand out {firstName} personalisation from other recruiters. 
0 4 O F 0 4 0 4 Keep it short Emails under 125 wordshave a 2.4x higher response rate than emails of 300+ words. 2.4x D O T H I S Always re-write the first draft, cut the fluff. more replies under 125 One ask, one reason, words one close. 
P. S . High performers also send 60% more volumethan the market average. But their quality stays at a high-level. That’s the secret. If you want to win you have to do BOTH. Volume without quality is spam. Don’t spam. Be intentional. Download the PDF
The top-10% of recruiters unlock 3x more replies. That’s the difference between £180k & £540k in annual billings 18% 5.8% AV E R A G E T O P 1 0 % Here's what they do differently. Swipe I N P E R S P E C T I V E In isolation, percentages lack weight 3x compounds. More jobs allows the top-10% to focus on the most fillable roles. It allows more conversations. It creates momentum. Carry a 3x improvement across a year, those relationships compound too. AV E R A G E R E C R U I T E R T O P 1 0 % 5.8% 18% 40 40 leads chased leads chased 2 7 jobs won jobs won 1 3 placement placements £15k £45k monthly billings monthly billings A 3x improvement from the same amount of work. 0 1 O F 0 4 0 1 Subjects & Preview Text Top performers see 2x open ratesof their emails. Open rates are all about the hook. Subject lines & preview text is your only opportunity to get the manager to read more. D O N ' T {CompanyName} x {RecipientCompany} 2x the open rate of an average D O T H I S I N S T E A D recruiter Put the highest value line in the subject. Mention a name of someone they know. 0 2 O F 0 4 0 2 Consistent follow up Almost 40% of all replies come from follow ups. Even a single follow up boost responses by 65%. Yet most recruiters simply forget to do even one consistently. D O T H I S 40% Diary the follow up the moment you send the first email. Three touches minimum. of all replies come from follow ups Use tools that send the follow-ups for you. 0 3 O F 0 4 0 3 Relevance {firstName}, {companyName} is dead with 1-3% response rates. The top-10% focus on advanced techniques: recent hiring signals triggers & person-specific personalisation. Most CRMs & tools are simply outdated for today’s needs. D O T H I S 1-3% Open with the signal. Speak with their team, use non-public response rate on knowledge to stand out {firstName} personalisation from other recruiters. 0 4 O F 0 4 0 4 Keep it short Emails under 125 wordshave a 2.4x higher response rate than emails of 300+ words. 2.4x D O T H I S Always re-write the first draft, cut the fluff. more replies under 125 One ask, one reason, words one close. P. S . High performers also send 60% more volumethan the market average. But their quality stays at a high-level. That’s the secret. If you want to win you have to do BOTH. Volume without quality is spam. Don’t spam. Be intentional.