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70% of recruitment emails never get opened. Here's the 4 strategies recruiter's use write a perfect subject line. Swipe
1 O F 4 0 1 Stop the scroll Your subject line only has a single goal. To grab the recipients attention enough to pull them away from their current focus. "{your company} X {their company}" won’t. Here’s what to do: - Be super-specificto their current problem. (Use lead info) - Mention a namethey know. (a recent hire, a mutual connection) - Make a bold statement. (Got a perfect candidate? Show it) ··· × Jordan Edner Acme Recruitment’s CVs lacked System Design, these don’t. ··· × Jordan Edner The perfect replacement for Sarah Chen.
2 O F 4 0 2 Draw the reader to the body The subject line isn’t the pitch, it’s the hook. We want to peak curiosity and leave the manager wanting to know more. How do we do that? Use open loops. Create an unanswered question which gives a need for closure. ··· × Jordan Edner Was this the easiest hiring decision you've ever made. ··· × Jordan Edner I’ve been told this is exactly what you’re looking for.
3 O F 4 0 3 Establish credibility Hiring managers get pitched every 5 minutes and already have their preferred suppliers. You need to stand out and show why you’re able to add value in under 10 words. Show Social Proof& Authority. - Do you work with their main competitors? - Mention someone they know, that you've helped before. - What company names demand respect in your industry? ··· × Jordan Edner The reason 3 fintech unicorns use us for typescript hires. ··· × Jordan Edner
4 O F 4 0 4 The big idea If the hiring manager has an open role. There’s a reason. If the position’s been open for a while. There’s a reason. Use the phoneto get golden nugget information, then sell to that information in your subject line. Why are you, or your candidate the solutionto their biggest problem. ··· × Jordan Edner You need zero-to-one, how’s zero-to-150k users? ··· × Jordan Edner I heard you need this hire closed by the end of September.
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